ARIAPRENE

CONTENT STRATEGY | BLOG WRITING | SOCIAL MEDIA

Serving clients that include Nike, Puma, and New Balance, Ariaprene is a global provider of performance footwear product materials. With an ever-present goal to limit its environmental impact, Ariaprene hired Watson Creative to promote a new line of sustainable materials to its audience. My work with the Watson team included writing blog and social media posts that featured thought-leaders in the footwear industry and strengthened the argument for sustainable fashion needs.

Ariaprene: Work

OVERVIEW

Waste not.

The footwear and apparel industry has a huge impact on the environment, and waste is a big problem. As a material production company, Ariaprene wanted to help reduce that impact with a new line of sustainable materials called Terra.

Terra is made from Ariaprene's excess material trimmings that would otherwise go to waste. This repurposed material is well-suited for brands looking to embrace sustainability in their products.

As Lead Copywriter on this account with Watson Creative, I wrote for Ariaprene's blog and social media feeds to promote AP Terra and its eco-friendly benefits. My work for the Watson team featured interviews from industry thought-leaders from KEEN Footwear and local design agency, Studio Noyes. The blog articles highlighted the growing trend in sustainable fashion and the need for materials like Terra to help drive this initiative forward.

Ariaprene: Text

SPREAD THE WORD.
MAKE AN IMPACT.

Ariaprene: Text

THE CARBON FOOTPRINT OF FOOTWEAR

While sustainability is growing in importance to consumers, brands must still achieve the high quality standards they are known for. When sustainability is thrown into the material mix, can brands still satisfy all the demands being made in the marketplace?

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